Advertising, Techniques, Art 

Advertisements are a reflection into our culture, our society, our views and values. Or, do they reflect an alternate reality of ideals that no reality lives up to? As readers flip through the images included in this full-color, pocket-sized reference, they can study the art of advertising over the last centuries in the United States and across the globe. The Poster Handbook's flexibound cover makes it portable and sturdy. Print advertisements are iconic works of art, with a beautiful balance of color, photography, typography, and design.The Poster Handbook is broken into sections like Food and Drink, Household Items, Entertainment, and Fashion, and shows the epic, historic advertising images from various eras. The illustrator or art director is identified, along with the agency and year of printing.This book is a necessary addition to any artist’s library, and an essential reference for modern advertisers. Print advertisements inform and shape advertisements on the web, television, and interactive design, and the ads in this book are the building blocks to modern promotions. - from Amzon